Be where your customers are spending time and give them the type of content they WANT to consume. Videos reign on every platform. When potential customers need an answer, they look to video to research products, get how-to videos and learn more about a brand. What story are you telling?
what do the trends tell us ?
More and more people prefer to consume information visually as opposed to reading. And channels are growing everyday so the sooner you make an investment in video and social media, the sooner you’ll reap the benefits. Bottom line, video is here to stay and drives sales when used correctly.
what’s the right channel ?
Think Instagram is only for the young, Facebook is for the old or that YouTube is only for Vloggers? Think again! You might be surprised to find out that your audience is on all three channels and more. And while different channels may deliver your message differently, most rely on visuals to tell the message.